More than ten years ago (in 2011) I was working for more than two years on the development of the first rural tourism portal in Spain. It was one of the most visited tourism portals in Spain. Currently, Toprural has been integrated into the Expedia group under one of its brands: Vrbo.
My work lives at the intersection of design & psychology.
Placing emphasis on analysis phase (research, understand and ideation). Making impossible to ignore the human side in the development of technology.
When designers are asked to solve problems unable to pay attention to users (their cognitive reasoning, their behavior, their context, their problems or motivations…) the design is prevented from being more useful or usable than it was to be with.
And what I really want designing is usefulness and delightfulness.
